Who is Travelodge?
What did Travelodge want to achieve?
A great mapping solution can provide more information about the hotels – and also more information about the surrounding areas to support the customer with their journey both to the hotel, and then from the hotel to an onward destination.
What has been the solution?
Reduction in bounce rate up to 3% depending on the channel
Increase in time on page of 11% when interacting with the map
Increase in bookings for customers who have interacted with the map
Increase in customers’ confidence when making a booking.