The problem was a complex one; a huge amount of things to show to a customer who wanted al the information presented in a clear and concise manner - and in a way which would add value to their experience of Travelodge.
“With the help of the Snowdrop team, reviewing the data and speaking directly with our customers, Travelodge understood exactly what was required to deliver the right information to our customers at the right time. We set out to enable customers to have all the relevant information at their fingertips when booking a Travelodge Hotel, be it for leisure or business purposes”, says James Loar, Head of Product.
The solution was to render all of the information onto a large - and easy to use - map and then surface key pieces of information at the right time for the customer. Showing hotels to the customers was key but we also want them to make the most of their surroundings, seeing everything they expect from a contemporary mapping solution.
Customers are able to search for places or points of interest and one of the key features they requested was to show travel times as well as travel routes to help them with their journey to and from the hotels.
Additionally, TripAdvisor reviews, images and Street Views and other hotel information were integrated into the map to ensure the customer has everything at their fingertips when making their key hotel booking decisions.
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