Another year has came to an end. 2016 has been another year of increasing online data, mobile phones as leader devices and the evolution of location analytics as a powerful insight for marketers in order to better engage with an audience.
When last year was coming to its end, Google launched the “Year in Search” annual investigation, in which the most searched moments were showcased. When we say ‘moments’, we mean events, people, news and updates, releases, places. Anything that had been searched by people using the Google search bar. In their words, the “Year in Search retrospective highlights the moments that defined 2016”.
Year in Search showcases some example of micro-moments. What do micro-moments mean and when do they happen? When people turn to a device with the intent to answer an immediate need. Google defined this term as those moments when people had an immediate need to fulfill, to get more or better information about something.
The most used devices to get instant information when it is demanded are the smartphones. They allow us to act on any impulse at any time. We take immediate action whenever we want to learn, find, do or buy something.